Field notes.
What we learn listening closely to customers — on research design, sentiment, and the gap between what people say and what they mean.
7 min read
How to run a win/loss program without hiring anyone
You don’t need a research firm to find out why you win and lose. Here’s how to run it yourself, what’s hard about it, and what good looks like.
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Why “we lose on price” is almost always wrong
Your sales team says you lose on price. They believe it. It’s usually wrong, and it’s quietly costing you margin. Here’s how to find the real reason.
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